Mercedes-Benz Q2 India records best-ever FY2026 sales, selling 2,500 cars during Navratri festive week.
Mercedes-Benz India has started the festive season on a high note. The luxury carmaker reported its best-ever quarterly sales in the second quarter of FY2026, delivering 5,119 units across the country. What’s even more remarkable is that around 2,500 cars were sold in just nine days during Navratri, showing how strong the festive car-buying sentiment has become in India’s premium automobile segment.
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Festive Season Pushes Record Growth
September 2025 turned out to be one of Mercedes-Benz India’s most successful months to date, with a 36% month-on-month growth in sales. The company said this momentum came from strong demand in both its top-end luxury cars and core segment models.
Speaking about the performance, Santosh Iyer, Managing Director and CEO of Mercedes-Benz Q2 India, shared,
“After the GST 2.0 reforms, customer sentiment has been extremely positive. The timing of the tax changes helped boost confidence among buyers. Even with challenges like currency fluctuations and rising costs, our Navratri sales hit record numbers. We’re optimistic that this positive energy will continue through the festive season.”
GST 2.0 Mercedes-Benz Q2 India Boosts Buyer Confidence
Before the introduction of GST 2.0, luxury cars in India faced a 28% GST plus additional cess, which pushed the total tax burden close to 50%. Under the new system, cars with engines larger than 1.5 liters and length over 4 meters now attract a flat 40% tax, with the cess removed entirely.
This change has made premium vehicles more affordable, and the difference is already visible at dealerships. Showrooms in cities like Delhi, Mumbai, and Bengaluru have reported higher footfall and more test drives since the reform was announced.
Strong Sales Across Luxury and Core Segments
Mercedes-Benz Q2 India’s growth was well-distributed across its lineup. The top-end luxury range — including models like the GLS, S-Class, Maybach, and AMG G63 — saw a 12% year-on-year increase and contributed to a quarter of total sales in Mercedes-Benz Q2 India FY2026.
The AMG G63, despite having long waiting periods, recorded its highest-ever monthly sales in September. Likewise, the S-Class and Maybach continued to appeal to buyers looking for a mix of comfort, prestige, and personalization through Mercedes’ “Manufaktur” program, which lets customers customize interiors and materials to their taste.
Core Segment Remains a Strong Performer
In the core luxury segment, cars like the E-Class LWB, GLC, and GLE SUVs remained best-sellers. The E-Class LWB in particular has maintained its crown as India’s best-selling luxury sedan, registering a 47% year-on-year growth.
These models have become favorites among professionals and families for their refined interiors, spacious design, and reliability. Overall, the core segment grew by 10% in Q2, marking one of Mercedes’ strongest quarters in recent years.
Electric Cars See Rising Demand
Mercedes-Benz’s electric vehicle (EV) lineup is also seeing healthy growth. The company’s EV portfolio, which includes the EQS sedan, EQS SUV, and the new G 580 Edition 1 (with EQ technology), made up 8% of total sales, growing 10% year-on-year.
The EQS SUV achieved record sales in September, proving that Indian luxury buyers are warming up to premium electric cars. The G 580 Edition 1 has already sold out for 2025, and bookings for the next batch are now open.
Design and Technology
Every Mercedes-Benz Q2 India model stands out for its elegant design and modern craftsmanship. The cars feature signature design elements like the three-pointed star grille, sleek LED headlamps, and aerodynamic body lines that combine style with performance.
Inside, the focus remains on luxury and comfort — from leather upholstery and ambient lighting to digital displays powered by the advanced MBUX infotainment system. The flagship S-Class and Maybach models offer premium features like MBUX Hyperscreen, massage seats, AI-based climate control, and augmented reality navigation — turning every drive into a first-class experience.
Engine Options and Mileage
Mercedes-Benz Q2 India offers a range of turbocharged petrol and diesel engines, paired with 9-speed automatic transmissions.
- Petrol variants deliver a mileage of around 9–11 km/l.
- Diesel models offer 12–15 km/l.
- Electric models, like the EQS, provide an impressive range of over 600 km per charge (WLTP-certified).
Price Range in India
The Mercedes-Benz Q2 India lineup starts at around ₹45 lakh (ex-showroom) for the A-Class Limousine and goes up to over ₹3.5 crore for top-end models like the Maybach S680 and AMG G63.
With new GST benefits and flexible financing options, more customers are now considering Mercedes-Benz vehicles — not just as a luxury statement but as a long-term investment in comfort and technology.
Looking for an all-wheel drive car that meets all your mobility needs and individual preferences? Then the E-Class All-Terrain is just the car for you.
— Mercedes-Benz (@MercedesBenz) February 26, 2025
Proven off-road technology, striking AVANTGARDE exterior and overall high functionality make the E-Class ideal for long… pic.twitter.com/uMjs8qBRgy
Final Thoughts
Mercedes-Benz India’s performance in Q2 FY2026 shows how much the luxury car market is evolving. With GST 2.0 reducing taxes, rising demand during festivals, and strong interest in electric vehicles, the brand is set for continued success.
Whether it’s the timeless E-Class, the powerful AMG lineup, or the innovative EQ range, Mercedes-Benz Q2 India continues to redefine what luxury means for Indian buyers — combining elegance, performance, and technology like never before.
FAQs:
1. How many cars did Mercedes-Benz India sell in Q2 FY2026?
Mercedes-Benz India sold 5,119 units in Q2 FY2026, marking its best-ever quarterly performance.
2. How many Mercedes-Benz cars were sold during Navratri 2025?
The company sold nearly 2,500 cars during the nine days of Navratri, showing strong festive demand.
3. Which Mercedes-Benz models are leading sales in India?
Top performers include the E-Class LWB, GLC, GLE, GLS, Maybach, and AMG G63.
4. How did GST 2.0 impact Mercedes-Benz prices in India?
The GST 2.0 reform reduced the total tax on luxury cars to 40%, making them slightly more affordable.
5. What is the price range of Mercedes-Benz cars in India?
Mercedes-Benz cars in India range from ₹45 lakh to ₹3.5 crore (ex-showroom).
6. Are Mercedes-Benz electric vehicles available in India?
Yes, models like the EQS, EQS SUV, and G 580 Edition 1 are part of Mercedes’ growing EV lineup.
7. What contributed to Mercedes-Benz India’s record sales in 2025?
Strong festive demand, positive GST reforms, and high interest in top-end models boosted sales.
8. Who is the CEO of Mercedes-Benz India in 2025?
Santosh Iyer is the Managing Director and CEO of Mercedes-Benz India.